MY EXPERIENCES

(so far)

THIEVES COFFEE

MARKETING COORDINATOR

JULY ‘24 - MAR ‘25

Took on the full-time Marketing Coordinator role at Australia’s leading coffee subscription brand, driving performance across content, ads, and digital strategy.

  • • Led monthly marketing campaigns and content calendars, driving brand engagement and sales.

    • Coordinated and executed photo/video shoots for high-performing creative assets.

    • Created trending social content for both paid and organic, boosting reach and interaction.

    • Managed EDM campaigns, improving open and conversion rates across customer journeys.

    • Produced co-branded content with partners to expand audience and brand visibility.

    • Streamlined collaboration between in-house and agency teams for smoother campaign delivery.

    • Managed TikTok and Meta ads, optimizing creatives for stronger performance.

    • Oversaw Shopify storefront and web presence, improving UX and conversion rates.

    • Handled customer service and logistics, ensuring smooth coffee deliveries.

    • Built strategic partnerships with roasters to align on marketing efforts and storytelling.

    • Prospected new roasters, expanding product range and strengthening brand offering.

    • Performance Marketing (Google Ads, Meta, TikTok)

    • Conversion Rate Optimisation (CRO)

    • Customer Acquisition & Retention

    • Email & Lifecycle Marketing (Klaviyo)

    • Content Marketing & Strategy

    • Campaign Design & Execution

    • Copywriting & Brand Storytelling

    • Graphic Design

    • Lifestyle Photography & Videography

    • Website Design & Shopify Management

    • Logistics Management

INSANE AMBITION PODCAST

HEAD OF GROWTH

NOV ‘23 - MAY ‘24

Produced 100+ short-form videos and led content strategy for a student-run podcast, boosting reach on TikTok and Instagram Reels.

    • Create engaging Instagram reels

    • Envision long-term marketing strategy

    • Video Editing

    • Strategic Marketing

manpowergroup

australia

MARKETING INTERN

JULY ‘23 - OCT ‘23

Wrote B2B content on future-of-work trends in HR, publishing thought leadership pieces aimed at hiring managers.

    • Article copywriting

    • Linkedin Management

    • Strategic Marketing

    • Copywriting

    • LinkedIn Marketing

MARKETING INTELLIGENCE

(UNIMELB MINT)

PROMOTIONS DIRECTOR

SEPT ‘23 - JULY ‘24

Led the promotions team to roll out viral student content with 5M+ views and 500K+ likes, whilst envisioning marketing strategy and content calendars.

    • Videographer/Photographer for MINT outreach events

    • Working with sponsors and guests to create content

    • Strategise and schedule semester social media posts

    • Lead a team of 9 to execute social media tasks

    • Manage content calendar

    • Team Leadership

    • Videography

    • Photography

    • Video Editing

    • Graphic Design

    • Management

    • LinkedIn Marketing

students’ ASSOCIATION OF

marketing/management

MARKETING OFFICER

AUG ‘23 - JULY ‘24

Spearheaded content creation and a full website redesign for UniMelb’s leading marketing club, working with sponsors like L’Oréal and Mondelez.

    • Film events for social media content

    • Redesign and revamp SAMM website for sponsors and students

    • Execute marketing strategy

    • UI/UX Design

    • Website Design

    • Content Management Systems

    • Videography

FINANCIAL RULER

SOCIAL MEDIA MANAGER

SEPT ‘19 - JULY ‘2O

Managed social media and produced full-length financial video courses as a one-person creative team for a fintech startup.

    • • Managed and grew multiple social media profiles to boost brand presence.

      • Shot, scripted, and edited full-length financial courses and event videos.

      • Acted as videographer at international finance conferences.

      • Launched targeted ad campaigns, increasing audience engagement.

      • Created motion graphics and animations for high-performing social content.

      • Designed web interfaces with a focus on clean UI/UX for better user experience.

    • Designed web interfaces for optimum UI/UX

    • Videography

    • LinkedIn Marketing

    • Video Editing

    • Ad strategy

    • Social Media management

    • UI/UX Design

    • Sales Operations

    • 3D Animation

    • Motion Graphics

ACE AUTHORITY

(PERSONAL VENTURE)

FOUNDER

NOV ‘19 - MAR ‘24

Founded a fashion e-commerce brand importing US labels to Singapore, handling everything from photography to fulfilment.

    • Setting up business operations

    • Managing team of 3 to run operations

    • Photographer/Videographer for product lifestyle photos

    • Managed social media platforms

    • Managed E-commerce sale platforms

    • Fulfilled orders and incoming shipments

    • Edited social media content

    • Videography

    • Photography

    • Demand Forecasting

    • Logistics

    • E-commerce management

    • Social Media Management

    • Business Development

BUDGET BUILDS SYSTEMS

(PERSONAL VENTURE)

FOUNDER

NOV ‘19 - MAR ‘24

Built and scaled a custom PC business during COVID, specialising in affordable gaming rigs and remote consultation.

    • Setting up business operations

    • Establish relationships with local/foreign suppliers

    • Photographer/Videographer for product photos

    • Managed social media platforms

    • Managed E-commerce sale platforms

    • Fulfilled orders and incoming shipments

    • Edited social media content

    • Videography

    • Photography

    • Demand Forecasting

    • Logistics

    • E-commerce management

    • Social Media Management

    • Business Development

FREELANCER WORK

FREELANCE PHOTOGRAPHER/VIDEOGRAPHER

Worked as a freelance photographer/videographer for clients like Uncommon Collective and Quantum CM Solutions at community events.

    • Photographer/Videographer

    • Produced, edited and colour-graded photos

    • Established working relations with client

    • Photography

    • Videography

    • Client Management

    • Video Editing