MY EXPERIENCES

(so far)

THIEVES COFFEE

MARKETING COORDINATOR

JULY ‘24 - MAR ‘25

Took on the full-time Marketing Coordinator role at Australia’s leading coffee subscription brand, driving performance across content, ads, and digital strategy.

  • • Led monthly marketing campaigns and content calendars, driving brand engagement and sales.

    • Coordinated and executed photo/video shoots for high-performing creative assets.

    • Created trending social content for both paid and organic, boosting reach and interaction.

    • Managed EDM campaigns, improving open and conversion rates across customer journeys.

    • Produced co-branded content with partners to expand audience and brand visibility.

    • Streamlined collaboration between in-house and agency teams for smoother campaign delivery.

    • Managed TikTok and Meta ads, optimizing creatives for stronger performance.

    • Oversaw Shopify storefront and web presence, improving UX and conversion rates.

    • Handled customer service and logistics, ensuring smooth coffee deliveries.

    • Built strategic partnerships with roasters to align on marketing efforts and storytelling.

    • Prospected new roasters, expanding product range and strengthening brand offering.

    • Performance Marketing (Google Ads, Meta, TikTok)

    • Conversion Rate Optimisation (CRO)

    • Customer Acquisition & Retention

    • Email & Lifecycle Marketing (Klaviyo)

    • Content Marketing & Strategy

    • Campaign Design & Execution

    • Copywriting & Brand Storytelling

    • Graphic Design

    • Lifestyle Photography & Videography

    • Website Design & Shopify Management

    • Logistics Management

INSANE AMBITION PODCAST

HEAD OF GROWTH

NOV ‘23 - MAY ‘24

Produced 100+ short-form videos and led content strategy for a student-run podcast, boosting reach on TikTok and Instagram Reels.

    • Create engaging Instagram reels

    • Envision long-term marketing strategy

    • Video Editing

    • Strategic Marketing

manpowergroup

australia

MARKETING INTERN

JULY ‘23 - OCT ‘23

Wrote B2B content on future-of-work trends in HR, publishing thought leadership pieces aimed at hiring managers.

    • Article copywriting

    • Linkedin Management

    • Strategic Marketing

    • Copywriting

    • LinkedIn Marketing

MARKETING INTELLIGENCE

(UNIMELB MINT)

PROMOTIONS DIRECTOR

SEPT ‘23 - JULY ‘24

Led the promotions team to roll out viral student content with 5M+ views and 500K+ likes, whilst envisioning marketing strategy and content calendars.

    • Videographer/Photographer for MINT outreach events

    • Working with sponsors and guests to create content

    • Strategise and schedule semester social media posts

    • Lead a team of 9 to execute social media tasks

    • Manage content calendar

    • Team Leadership

    • Videography

    • Photography

    • Video Editing

    • Graphic Design

    • Management

    • LinkedIn Marketing

students’ ASSOCIATION OF

marketing/management

MARKETING OFFICER

AUG ‘23 - JULY ‘24

Spearheaded content creation and a full website redesign for UniMelb’s leading marketing club, working with sponsors like L’Oréal and Mondelez.

    • Film events for social media content

    • Redesign and revamp SAMM website for sponsors and students

    • Execute marketing strategy

    • UI/UX Design

    • Website Design

    • Content Management Systems

    • Videography

SAMM Website Revamp

SAMM Website Revamp

SAMM Website Revamp

SAMM Website Revamp

SAMM Website Revamp

SAMM Website Revamp

SAMM Website Revamp

SAMM Website Revamp

FINANCIAL RULER

SOCIAL MEDIA MANAGER

SEPT ‘19 - JULY ‘2O

Managed social media and produced full-length financial video courses as a one-person creative team for a fintech startup.

    • • Managed and grew multiple social media profiles to boost brand presence.

      • Shot, scripted, and edited full-length financial courses and event videos.

      • Acted as videographer at international finance conferences.

      • Launched targeted ad campaigns, increasing audience engagement.

      • Created motion graphics and animations for high-performing social content.

      • Designed web interfaces with a focus on clean UI/UX for better user experience.

    • Designed web interfaces for optimum UI/UX

    • Videography

    • LinkedIn Marketing

    • Video Editing

    • Ad strategy

    • Social Media management

    • UI/UX Design

    • Sales Operations

    • 3D Animation

    • Motion Graphics

ACE AUTHORITY

(PERSONAL VENTURE)

FOUNDER

NOV ‘19 - MAR ‘24

Founded a fashion e-commerce brand importing US labels to Singapore, handling everything from photography to fulfilment.

    • Setting up business operations

    • Managing team of 3 to run operations

    • Photographer/Videographer for product lifestyle photos

    • Managed social media platforms

    • Managed E-commerce sale platforms

    • Fulfilled orders and incoming shipments

    • Edited social media content

    • Videography

    • Photography

    • Demand Forecasting

    • Logistics

    • E-commerce management

    • Social Media Management

    • Business Development

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BUDGET BUILDS SYSTEMS

(PERSONAL VENTURE)

FOUNDER

NOV ‘19 - MAR ‘24

Built and scaled a custom PC business during COVID, specialising in affordable gaming rigs and remote consultation.

    • Setting up business operations

    • Establish relationships with local/foreign suppliers

    • Photographer/Videographer for product photos

    • Managed social media platforms

    • Managed E-commerce sale platforms

    • Fulfilled orders and incoming shipments

    • Edited social media content

    • Videography

    • Photography

    • Demand Forecasting

    • Logistics

    • E-commerce management

    • Social Media Management

    • Business Development

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FREELANCER WORK

FREELANCE PHOTOGRAPHER/VIDEOGRAPHER

Worked as a freelance photographer/videographer for clients like Uncommon Collective and Quantum CM Solutions at community events.

    • Photographer/Videographer

    • Produced, edited and colour-graded photos

    • Established working relations with client

    • Photography

    • Videography

    • Client Management

    • Video Editing